Google Adwords shutting out payday lenders

You can read the article at the Washington Post titled “Google to ban payday loan advertisements.”

Additionally, David Graff, Google’s director of global product policy:

“We’re banning ads for payday loans and some related products from our ads systems. We will no longer allow ads for loans where repayment is due within 60 days of the date of issue. In the U.S., we are also banning ads for loans with an APR of 36% or higher.”

It’s important to note that the organic search results will still exist.  What I’m wondering is if Google was pressured by the CFPB or they just decided to do this??

If your curious, you can see other industries and practices that Google bans on their website HERE

The explicit list consists of:

  • Adult oriented content: porn, dating services, sexually suggestive content
  • Alcohol
  • Gambling
  • Prescription drugs and healthcare related products
  • Weapons


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